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Entries in Cosmetic Medicine (3)

Monday
Jul182011

Botox Training Course

Botox Training MD CourseBotox Training MD has slashed thier Botox training course membership for a limited time.

I'm not sure if this is just a temporary discount or a new pricing strategy but if you're in need of some botox or filler training this would be a great opportunity to snag all of this at a fantastic deal.

Check out what's included in this offer:

As A Botox Training MD Member You'll Have Access To Everything You Need To Know To Add High-Profit Botox & Dermal Filler Treatments To Your Practice:

  • Hands-On Botox & Filler Training Videos: Learn how to perform all common Botox and dermal filler treatments with 11 detailed video overviews and demonstrations; Brow lifting, crows feet, gummy smile, smile lift, lower face treatments and more!
  • Comprehensive Training & Resource Guides: Illustrated PDF treatment guides showing exactly how each treatment is performed and how it can be modified for the best results. Resource Guides show you where to find the best deals on products and services to grow your cosmetic practice, from legal services to marketing resources.
  • Insider Secrets From Experts: 5 interviews with physician experts that are already raking in cash that give you insider info on exactly what works; marketing, consultations, up-selling, pricing and more! Our experts spill the beans on everything from perfecting your consultation, to training your staff, to exactly how to prevent unhappy patients. These interviews give you access to information you can't get ANYWHERE else and are easily worth the membership all by themselves.
  • 5 Special Bonus Products: Q&A sessions, patient marketing tips, consent forms, before and after pictures for your use, and the special Ultimate Botox Guide, a 35 page patient marketing eBook to distribute to your existing or prospective clients to position yourself as the expert in your market!
  • FREE Botox Marketing Mini-Course: Just ask to be notified above (you don't have to by anything) and we'll send you a free mini-course on marketing your new cosmetic services! You'll find out how to set up your legal structure, where to outsource and where to do-it-yourself, and how to train your staff. It's completely free and without any obligation!

See the training course here: Botox Training MD

Saturday
May142011

Botox Training MD

Botox Training MD?

This is the first of the many information products and services that we're helping to make available to give you as a physician more control of your income, career or lifestyle.

Botox Training MD is a membership site that gives you the information you need to put your foot in the door of cosmetic medicine and add another revenue streat to your clinic or practice.

The course is taught by Marc S. Scheiner MD and replicates the two-day, 14 CME credit course on Botox and fillers that Dr. Scheiner teaches through the American Society of Aesthetic Medical Professionals (ASAMP).

Botox Training MD has taken that course, distilled it into a video training course, and added a tremendous number of other relevant information on marketing, performing consultations, handling complications, sample consent and follow-up forms, and additional bonus products. The course also handles the most common filler injections (Restylane, Juvederm, etc) and both basic and advanced treatments. In short, it's a no-brainer if you're a GP or family doc or you just have access to some patient flow and would like to begin offering some cosmetic services as an additional revenue stream.

Best of all, since the entire course is online and available to physicians world-wide, you don't have to travel or leave your practice and you'll get a free lifetime membership.

The general Botox course is not open to the public yet but as a Freelance MD member you can get on the early-bird wait list now and be informed as soon as the site opens to new members which should be soon. (If you get on the early-bird list you'll also get some limited-time specials like a free lifetime membership and some additional bonuses that will save you a some geld.)

You can jump on the early-bird notification list here: Botox Training MD

Note: This course is designed exclusively for medical professionals.

Friday
Dec032010

Print MD - Medical Marketing As A Side Business

Building a side business that utilizes your domain expertise and scales.

Print MD.net is a side business that I've built  to address a very specific need for medical spas and cosmetic practices: how to handle direct mail and marketing with professional design that doesn't break the bank.

Print MD.net is designed to do just that. It's a site where a plastic surgeon or cosmetic practice can get everything they need, from postcards, business cards, appointment cards and posters, all professionaly created and integrated into 'campaigns'.

View the current campaigns

The emphasis on a virtical niche that I have a lot of domain expertise in means that we can offer business cards, posters, referral and appointment cards that all match, ensure the highest quality design and printing, and give a price break. Nice.

Oh, and you can enter your own copy, address and even upload your logo to customize your marketing materials just the way you want. Click here for a demo.

The business end of this is a focus on using technology that scales. A cosmetic practice can now access custom design and professional copywriting for 20% of what it would cost them to produce it and they have the additional benefit of small, on-demand orders. So what if another clinic in another state has the same postcard...

This business model is possible because a typical design agency or print shop has to offer everything, has some hefty overhead costs and is constrained by geography, an online product isn't limited by those constraints. Better yet, there's no additional cost for additional sales.

Of course, developing this kind of side business does come with some risk. All of the effort and much of the cost is invested on the front end so if you build something that no one wants, you're SOL.

In this case, I've combined my own domain expertise in cosmetic medicine with my resources around design, copywriting, and marketing. Since I own a cosmetic medical community (Medical Spa MD), an advertising agency (Wild Blue) and some familiarity with markeing and sales, I'm pretty comfortable that this business will be part of a collective win.

With PrintMD.net, I've designed the operations so that I am able to direct the business without working 'in' the business. All of the fulfillment, customer service, payment transactions and the rest are completely outsourced and it won't matter if the business takes a while to begin to turn a profit.

Since I'll be learing just a much from what doesn't sell as what does, I'll be able to quickly itterate and change direction. If there's a new product that I think may do well, I'll have a platfrom that I can test it with and make a determination to keep, dump or modify it quickly. Since I've developed this business on the side, it's effect is cumulative and I have enough control that I can tweak it constantly.

Of course this isn't the first business that I've started and it certainly won't be the last. The cumulative effect is that I've developed a process that allows me to create value that doesn't require a constant exchange of time for money. Instead, I invest at the beginning. It's only by detemining how the market is reacting to our business that you can make informed decisions. When you start a business of any kind, you'll hear lots of praise about what a great idea it is. It's only when people part with cash for your product or services that you'll know you're on to something.

Businesses always come with costs, even if it's only opportunity cost. So, if you're going to fail, fail fast.

If you're a physician that's looking to build revenue and income from businesses, services and products outside of your clinical practice, we'll be here to help.

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