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Sunday
Dec122010

Out of your mind

For some new ideas, ignore what you've learned

I've been invited back to my alma mater as a visiting lecturer to talk about, among other things, the value of a liberal arts education. One of the founders of Dickinson College, Dr. Benjamin Rush, thought it would be a good idea to create a school that trained the leaders of the newly formed nation, after the signing of the Treaty of Paris ending the American Revolution in 1783. The backbone of this revolutionary educational model is a solid foundation in the liberal arts. This “liberal education” teaches students to embrace new ways of thinking, solve problems creatively and address important social issues purposefully.(http://www.dickinsonson.edu). I think the main benefit of my liberal arts education has been learning to connect the dots, see patterns and leave space for the unexplainable.

Most of you who are reading this are technical, linear, analytical, left -brain, ESTJ's who have been taught that the shortest distance between a problem and a solution is a straight line.  You know the drill:

For 192 ways to solve a problem, check http://www.mycoted.com/Category:Creativity_Techniques

Unfortunately, research indicates and experience teaches us that innovation doesn't work that way most of the time. The technology push-market pull model proposes that success happens when, during a deliberative, data-driven process riddled with MBA's and spreadsheets, a problem is matched with a solution.  Magic happens when technopreneurs meet market perceivers. The "structured serendipidy" model, on the other hand, is closer to reality. Ask the guy who discovered penicillin.

In his book, Where Good Ideas Come From: The Natural History of Innovation (http://www.amazon.com/s/ref=nb_sb_ss_i_0_29?url=search-alias%3Daps&field-keywords=where+do+good+ideas+come+from&sprefix=where+do+good+ideas+come+from Steven Johnson discusses how serendipity works in innovation, along with six other patterns throughout history: the adjacent possible, liquid networks, the slow hunch, error, exaptation and platforms.

The common thread is that the roots of innovation are anything but linear or predicable, but , instead result from a combination of everything from evolving networks, the rise of the modern city, to happy accidents.

Unfortunately, sitting around waiting for the "Ah-hah" is not the best use of your time. Follow the recommended steps for developing your innovation, but reserve some space in your cerebral cortex for ambiguity, the unexpected and luck. Recognize that your agonizingly prepared Plan A is unlikely to be what ultimately succeeds, so reserve space for Plan B, C or whatever works.

It's too bad Dr Rush isn't around any more. He would have been a great blogger on Freelance MD.

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