I wonder if social media is used by a greater percentage of physicians who are looking for non-traditional or non-clinical jobs than their clinical counterparts?
AMN Healthcare’s "2010 Social Media Survey of Healthcare Professionals," which was released December 14, shows findings suggesting that traditional recruitment methods such as referrals, online job boards and search engines are still more preferred by job seekers than social media; however, social media is now more preferred than methods such as newspaper ads, career fairs and other methods. Additional findings from the survey include:
- Thirty-eight percent of clinicians surveyed are currently seeking employment, and 12 percent of current job seekers have been looking for more than a year.
- Nurses have had a significantly shorter job search than their fellow professionals, averaging three months, compared to just less than seven months for physicians and allied professionals, and nine months for pharmacists.
- Thirty-seven percent of clinicians reported using social media for professional networking; nurses had the highest use among healthcare workers at 41 percent.
- Ten percent of healthcare professionals are using mobile job alerts, but only 3 percent have received an interview, 2 percent have received a job offer and 1 percent secured a new job.
- Physicians are by far the heaviest users of mobile devices for professional reasons among their medical colleagues; 37 percent used healthcare-related applications and 17 percent used mobile devices for healthcare-related content or jobs.
- Sixty-four percent of the clinicians surveyed would choose Facebook, the clear favorite, if they could choose only one social networking site.
To be honest, the survey's decision to categorize online physician job boards — like our own at http://jobs.FreelanceMD.com — as 'traditional' seems inaccurate. I would categorize Freelance MD, and our job boards as 'social media' since it depends upon online interaction between individuals to a great extent.