There are 4 major consumer trends that are rippling through healthcare.
A recent Booze Company report analyzed how 5 industries are hitting the reset button as they emerge from the global recession. Healthcare should pay attention.
For example, the 4 trends cited in the report for the consumer products industry are frugality with a twist (paying a little more for creature comforts), an aging and health conscious population, digital customers and large, emerging markets.
All of these trends present great opportunities for bioentrepreneurs in health and wellness products and services, global care, digital and social network healthcare marketing and high value, differentiated medical products and services designed for those willing to pay more.
We have a lot to learn from telecom, consumer products, automotive , financial services and telecommunications. Innovation is almost always a visitor, not someone who lives in your house.