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Friday
Feb242012

Google +: A Refreshing Chapter In Social Media

While hesitant to try yet another Social Media platform, I have left thousands of Facebook fans behind for Google + (and so should you...)!

I know, I know, another social media platform is about all you need to read about these days. From Facebook to Twitter to Pinterest to Instagram to Foursquare, it always seems as if there is another "latest" and "greatest" social media platform to pay attention to. But, trust me when I say this, I think Google + is THE one to pay attention to. And here are some reasons why:

1) Google is the largest search engine on the planet: from a networking aspect, using Google + only helps your efforts. Google is putting a lot of time and energy into building Google + into the very best social media platform. As such, they are giving a lot of weight to Google + from an SEO perspective. If you are looking to help your brand (whatever that is) than jump on board to Google +.

2) Facebook is CLOSED, while Google + is OPEN: Yes, you can certainly have many different Facebook accounts and manage all of those pages, but why not choose Google + and have just one account. Google + allows you to post information and messages to certain circles or even make anything you want public.

3) Google + Circles make managing ALL of your friends, family, colleagues and associates super easy: just choose one circle or multiple circles for anyone, the choice is yours. By utilizing the Circles approach, managing any and all of your “audience” becomes super easy and intuitive.

4) Follow people, like Twitter, but have more options for connecting: Twitter is fine to catch quick tidbits here and there, but with the restricted 140 character limit, you certainly are limited in how you connect. Why not choose Google + and follow just like you do on Twitter but also have as much room and space to post, reply and share!

5) Google + is very visual: much of the information shared on Google + are photos and videos and this makes sense given how well we communicate with YouTube and even Pinterest. We all get the sense that the future of online interactions is through videos and Google + makes sharing videos back and forth a cinch.

6) Google Hangouts are great for quick (or long) video chats: want to have a weekly discussion group with your patients or host a cooking class, utilize Google + Hangouts and you will see how easy it is to connect with whoever you want to by video.

7) You are likely using something on Google, so.....: most of us have Gmail accounts, search the internet through Google, use YouTube or some other Google app on a daily basis. By having a Google + account, you can easily and seamlessly share information, message and broadcast anything on the internet in the simplest of ways. Google + is intuitive and to me feels so much better than Facebook or Twitter ever did.

There are plenty of other reasons to start a Google + account. From what I can gather by who is active on Google + right now, this is the social media platform of the future.

A personal request: I am trying to form a physician’s Google + Circle--one where we can share back and forth and communicate with each other on this platform. I would love it if you Followed me and let me know that you are interested in joining. I am hoping to use Google + to host physician Hangouts where we can get to know each other better.

If interested, check out my Google + page: https://plus.google.com/u/0/105805860750647129686/about/p/pub

I would love to hear your feedback and comments about how you are utilizing social media and what you think about Google +!

What is your favorite social media platform and why?

What challenges do you face utilizing the plethora of Social Media Platforms?

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