ZDog MD rolls it out at Zappos.
From the article on Time:
Damania makes the videos with two pals from medical school; he’s also made some with his father, who is a retired primary care physician. And he doesn’t just take on public health messages. He recently targeted home-birthers, posting a Someecard captioned: “Sure, Sally, home is a perfectly safe, comfortable and acceptable place to give birth. If your home is a hospital.” To critics who support home births, he says: “Sorry hippies! Just keeping it real.” He tackles probably the most revered social-media/pop culture doc of our time, Dr. Oz, dubbing him “one quack to fool them all.” And he pokes fun at pharma, with another Someecard that reads, “Today I’m going to find a drug rep and give them a pen with MY name on it.”
Far from alienating doctors who push out more conventional messages via social media, Damania has cultivated them as fans. Dr. Kevin Pho, an internist north of Boston who has collected more than 65,000 followers on Twitter, takes a more strait-laced approach to connecting with patients. But Pho, who describes himself as “social media’s leading physician voice,” acknowledges that some people respond better to off-the-cuff, even raunchy, perspectives...