HARO: Help A Reporter
Looking for press as a physician or a business?
There’s a secret among best-selling authors and experts. It’s called HARO: www.helpareporter.com
Over 30,000 journalists and media professionals who are looking to interview experts post them on HARO. And the best part is these emails come to you - for FREE.
Just signup for updates and follow-up with journalists looking to interview experts in your niche market.
The most popular way to use HARO is as a "source" - you can contact the journalists and try to get featured in their magazine, newspaper or on their blog when they are looking for an expert.
Don't get discouraged if they don't all respond. Just keep plugging away, be persistant and you'll get some hits.