Waiting Room DVD & Video Marketing

Video marketing for your waiting room? If you're running a practice, you'll want to watch this...

Frontdesk is launching truly awesome waiting room video marketing DVDs for doctors, dentists, chiropractors, medical spas, laser clinics and pretty much every other small business with a waiting room or lobby...

Putting a jaw-dropping, attention grabbing video in your waiting room or lobby is the perfect way to add additional sales and profits to your clinics bottom line.

The benefits are obvious. You're marketing directly to a captive audience that's already in your business with information about your products and services. Your clients will be entertained at the same time that you're educating and informing them of the scope of your services. Special offers? New services? Packages or gift certificates? Video marketing will 'soft-sell' your clients and get conversations started that result in increased sales!

If you're a dentist, physician, medical spa, clinic, chiropractor or any other small business that has a waiting room, you'd be a fool to pass up learning how you can increase your profitability and drive extra sales just by engaging and communicating the right message to your existing clients or patients. It's truly a no-brainer.

This system has been proven in countless businesses that understand that communicating the right message, in the right way, adds to the bottom line.

They're booked solid right now but you can get on their waiting list and be notified when space becomes available.

Note: All images, videos, headlines and copy are copyrighted...

HARO: Help A Reporter

Looking for press as a physician or a business?

There’s a secret among best-selling authors and experts. It’s called HARO: www.helpareporter.com

Over 30,000 journalists and media professionals who are looking to interview experts post them on HARO. And the best part is these emails come to you - for FREE.

Just signup for updates and follow-up with journalists looking to interview experts in your niche market.

The most popular way to use HARO is as a "source" - you can contact the journalists and try to get featured in their magazine, newspaper or on their blog when they are looking for an expert.

Don't get discouraged if they don't all respond. Just keep plugging away, be persistant and you'll get some hits.

The Power of a Blog to Get Your Message to the Right Audience

I remember when I first heard about blogging--the concept of everyone being able to publish was quite astounding. 

For years, I had worked hard at honing the craft of writing and figuring out how to get my work published.  Now, there was a way to circumvent all of that hard work!  Could it be too good to be true?  Is it possible, for example, for doctors with great ideas to reach people and share these ideas through a blog?

The short answer is "yes!"  The longer answer is...it depends on what you are writing about and where you are posting it.  Many blogs go "virtually" unread.  There are really two key things to consider: 1) Matching your blog's message needs to what the viewers on that site want to read about; and, 2) Writing for a site (whether it's your own site or another site) that has readers.

With regard to the first point, matching your message to the site, it's important to know what kind of information the readers care about.  Because a lot of my work is focused on cancer rehabilitation, I like to write for blogs such as CURE Today and LiveStrong.  On those sites, I can share the need to implement cancer rehabilitation into the care continuum.  I am able to let doctors and survivors know about the fact that the American College of Surgeons' Commission on Cancer now requires cancer rehabilitation for the 1400+ hospitals that it accredits in the U.S.  I can explain about my work with the STAR (Survivorship Training and Rehabilitation) certifications that provide a "turn key" solution for hospitals and cancer centers to develop best practices models of survivorship care that is reimbursable and therefore a sustainable business model.  At these sites, readers are intensely interested in cancer survivorship issues--the focus of my work (www.OncRehab.com).   

As for the second point, insuring that there are readers, keep in mind that it is often much more rewarding to write for a smaller, focused audience than a very large, general one.  For example, I found it much easier to reach healthcare professionals about my work in cancer rehab by writing for CURE Today (http://www.curetoday.com/index.cfm/fuseaction/blog.showIndex/guest/2010/12/28/Getting-Well)and LiveStrong ( http://www.livestrong.com/blog/blog/how-julie-survived-cancer-then-survived-treatment/) than by writing for Gather.com and AOL.  Bigger audiences don't necessarily mean that your message gets to the "right" people. 

I have blogged a lot, and it's always interesting to read what people have to say.  I even sometimes use readers' comments in magazine articles that I write--to highlight a point and include someone else's "voice" in what I'm writing.  For example, I just wrote a magazine article for nurses about the need for cancer rehabilitation.  I included this comment from a blog post that I wrote:

KUDOS!!!!! Rehab for cancer survivors. I'm a registered nurse and promoted rehab for my husband after each and every bout with cancer. Our physical therapist was excellent. He not only help increase my husband's endurance and strength but bolstered his emotional spirit. As team players my husband and I pursued the quest for REHAB. His main oncologist never broached the topic. Only one physician, a surgeon, recommended a course of physical therapy. I cannot say enough about the importance of REHAB for cancer survivors.

- Posted by Joyce Hutchinson 5/11/11 12:22 PM

Blogging, like all published writing, needs to be carefully crafted for the readership.  Targeting your message to the audience is a powerful way to get it to the right people.

Active Mutual Fund Managers Don't Have Skill

While most of the video interviews with money managers on Yahoo Finance is just a bunch of garbage, this one is right on. This video discusses why using actively managed mutual funds is a waste of time.

Here's a short summary:

1. Prices are fair. This means that all availalable information about a particular stock or the market as a whole is already reflected in today's price.
2. Competition is huge. Institutions make most trading activity and they have access to the same information. So when they trade with each other it's extremely unlikely that one person or mutual fund manager can consistently outperform the market.
3. Since prices are fair, it's the amount of risk you take that determines your portfolio's return.
4. So while active mutual fund managers don't have skill in generating higher investment returns for you, they do have skill in charging you higher fees and fattening their wallets not yours.
   

Free Webinar: Protecting Your Reputation As A Doctor

Free Webinar: How To Control & OWN Your Business & Personal Reputations Online!  Register here

While I'll be teaching this for any business or professional who needs to own their own reputation, this is especially important for doctors and medical professionals.

Reputation management has become an incredibly hot and relevant topic with the rise of all of the review sites that are filled with flaming physician reviews. So, I'm going to be teaching a number of techniques and strategies for physicians that will allow you to protect and control your reputation.

Unfortuantely, it's very true that your business or medical reputation can be hijacked in seconds by a one unhappy patient, disgruntled employee or nasty competitor... but in just one hour, you'll discover exactly how to protect and OWN your personal and business reputations online without needing a phD in geek.

Here's some of what you'll learn:

• What you should NEVER do when you're flamed online (but what almost everyone does)!
• How to get negative reviews and comments removed!
• What you should do IMMEDIATELY when your reputation is attacked!
• How to make negative reviews and comments impossible to find!
• What legal options you have!
• The insider tips and tricks that the pros use to protect their own reputations!
• How to get your existing patients to give you RAVING reviews!

This is a must-see webinar for any professional or business owner.

Thanks to Ryan over at Frontdesk for putting these together and getting everyone on board. (If you're running a business, Ryan will also be offering a deal for website seo and patient satisfaction marketing at the end of the webinar so you'll want to make sure you stick around for that.)

How Is A Newsroom Like A Hospital?

I was recently asked compare and contrast the hospital and a newsroom. 

There are many similarities in the two workplaces, despite the differences in the specifics.   

The newsroom has cameras, lights, and editing equipment, whereas the hospital has ventilators, dialyzers, and monitors --  different types of machinery, but they must all be fully functioning for optimal work to get done.  The hospital has doctors, nurses, techs, and other support staff.  The newsroom has reporters, photographers, producers, directors, and many more. Everyone has different jobs, but must work as a team to achieve the ultimate product. 

The differences come from how and where the work is done, and when it gets done.  

People come to the hospital or doctor's office to get care.  News gets gathered from out and about, and for much of the news team only a small part of the day is spent at home base. If there are complications during a surgery, the procedure takes as long as it takes to address the patient's needs. In news there is a firm time deadline as to when a story hits the air, no matter how complicated it was to gather all of its components through the day.  If necessary, a doctor can spend longer with a patient who has a long list of complaints. In news, ready or not, your time is up after 75 seconds, and the newscast is on to the next item. 

Is one realm more important than the other?  While the hopsital deals with life and death, generally in an acute way, the newsroom also deals with life and death, but for those who aren't in crisis. Viewers are ordinary people going about their everyday lives, looking to learn something relevant to their own lives from the latest tragedy, the weather report, the sports scores, or a recent medical study.  The hospital focuses on the individual, but the newsroom targets the masses...those not yet in crisis, and hopefully the information presented in the news gives people a sliver of insight into how to stay safe and healthy.  That is important, too.

By Dr. Maria Simbra, Medical Correspondent, KDKA-TV

Botox Training MD

Botox Training MD?

This is the first of the many information products and services that we're helping to make available to give you as a physician more control of your income, career or lifestyle.

Botox Training MD is a membership site that gives you the information you need to put your foot in the door of cosmetic medicine and add another revenue streat to your clinic or practice.

The course is taught by Marc S. Scheiner MD and replicates the two-day, 14 CME credit course on Botox and fillers that Dr. Scheiner teaches through the American Society of Aesthetic Medical Professionals (ASAMP).

Botox Training MD has taken that course, distilled it into a video training course, and added a tremendous number of other relevant information on marketing, performing consultations, handling complications, sample consent and follow-up forms, and additional bonus products. The course also handles the most common filler injections (Restylane, Juvederm, etc) and both basic and advanced treatments. In short, it's a no-brainer if you're a GP or family doc or you just have access to some patient flow and would like to begin offering some cosmetic services as an additional revenue stream.

Best of all, since the entire course is online and available to physicians world-wide, you don't have to travel or leave your practice and you'll get a free lifetime membership.

The general Botox course is not open to the public yet but as a Freelance MD member you can get on the early-bird wait list now and be informed as soon as the site opens to new members which should be soon. (If you get on the early-bird list you'll also get some limited-time specials like a free lifetime membership and some additional bonuses that will save you a some geld.)

You can jump on the early-bird notification list here: Botox Training MD

Note: This course is designed exclusively for medical professionals.