Storytelling & Presentations
If you're going to be a thought leader, you must convince.
If you're ever in the position of giving a presentation or of convincing an audience - even of one - of your position, you'll want to learn how to tell a tale. Storytelling is a cornerstone of any good presentation and learning to convince others of your point is a necessity.
Duarte Design is the force behind a host of powerful presentations. (If you're ever putting together a presentation you should take a look at how the great ones are built.)
More advice on how to present. Guy Kawasaki is a well know speaker and author and nails it with his 10 - 20 - 30 rule.
Reader Comments (1)
Right on, Jeff!
It's unbelievable the scarcity of people who actually devote enough time to crafting their story...whether it be for a lecture, conference, business pitch, casual conversation, or anything else. Products and services don't sell on their own..its the story behind them that people connect with. In the medical innovation & entrepreneurship course I teach at Hopkins, we spend a great deal of time ensuring the students have the pitch stories down. I can't stress enough how critical that is.
I am a HUGE fan and advocate of Nancy Duarte and her teachings - both from a storytelling perspective in RESONATE and presentation perspective in SLIDEOLOGY. Both of these books include must read tips for anyone looking to stand out, make an impact and succeed in life.
Cheers,
Gautam