'Value' Is Different From 'Price'

Woe unto you if you decide everything based on price. Even more woe unto you if you compete solely on price. Price is not all that matters—what is important, at least to some people, is value. And value takes into account training, support, and the intrinsic joy of using the best tool that’s made. It’s pretty safe to say that no one buys Apple products because of their low price.

What I learned from Steve Jobs, Guy Kawasaki

Storytelling & Presentations

If you're going to be a thought leader, you must convince.

If you're ever in the position of giving a presentation or of convincing an audience - even of one - of your position, you'll want to learn how to tell a tale. Storytelling is a cornerstone of any good presentation and learning to convince others of your point is a necessity.

Duarte Design is the force behind a host of powerful presentations. (If you're ever putting together a presentation you should take a look at how the great ones are built.)

More advice on how to present. Guy Kawasaki is a well know speaker and author and nails it with his 10 - 20 - 30 rule.