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Entries in Medical Conference (2)

Thursday
Oct022014

Become A Key Opinion Leader & Sought After Speaker

Putting yourself in a postion of opportunity.

Yesterday I was leading a conference call with two physicians, two publicists, a literary agent and an editor. The goal of the call was to launch a new book and raise the profiles of the two physicians. They are already well known in their fields, but with a new book coming out they can reach broader audiences. Their message is honed from months of work, and they are ready to share it. This call was about helping them to do just that.

If you were on the call, you would have heard quite a few "insider secrets" about how physicians can become key opinion leaders. If it was easy, then most doctors would probably be KOLs, because frankly most of them are very intelligent, creative, talented and have wonderful ideas that could really help others. But, it's not so easy to "bump up" and begin speaking at higher levels (for example, to bigger groups or to more senior executives) or having reporters contact you to get your opinion about something.

Here are a few highlights from that call for those of you who are thinking about taking your career to the next level.

1. Prepare an online folder with a new (and nicely done) headshot, updated bio (or two or three if you want to speak to different types of audiences), pdf of the special sales contact information for conference organizers to order bulk quantities of your book (if you have published one; if not, consider coming to the Harvard CME publishing conference www.HarvardWriters.com), a word document with the title of your talk and objectives and a short narrative description (to be used for CME accreditation or for marketing copy).

 2. Give your online reputation a makeover. Keep in mind that you will almost certainly be "googled" by any reporter, conference organizer, etc. So, what does Google say about you? At the Harvard/Discovery Channel conference that I'll be co-directing on October 19-21 in Silver Spring, MD (come join us and learn all this and much more--there's still some slots left http://dryou.discovery.com/) social media experts will be doing "online audits" for all of the attendees to help them figure out what others are seeing about them online and how that is impacting their professional reputation. The goal of the audit is to provide attendees with important strategies to improve their online reputations.

3. You need a TV clip to get on TV. I know it's frustrating, but if you've never been on TV, it's unlikely that you'll be asked to do an interview. Most producers, especially for major news shows, want to see a video clip (or reel) of someone before booking them for a show. At the Harvard/Discovery Channel conference, we will be doing simulated TV interviews -- both live and taped with a teleprompter–and all of the attendees will leave with a video clip so that they'll have something to show producers in the future.


At every conference that I attend (even the ones that I direct), I learn new things. While we always mention the faculty in the conference brochures, the attendees are usually an amazing group of high level physicians and others who become key contacts for future opportunities–especially at conferences like the two that I mention in this blog. This is my final "secret"– you need contacts. Networking is critical, and there's no better place than a conference with like-minded individuals who share your vision and your passion for changing the world!

Monday
Mar122012

How To Start Your Own Internet Business For The Risk-Averse Physician Entrepreneur

How To Turn Your Passion Into ProfitsNew

In a recent issue of Medical Economics, I was astonished when I read the title of the cover "Passion Powers Success". To my amazement, the topic was discussing Physician Entrepreneurship, and the importance of running your own business.

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For years, physician entrepreneurship was often considered "taboo". Just recently, I was approached to speak at a physician conference.  However once I had mentioned the title 'Becoming Your Own Boss"- they asked if we could change the topic to something else.

"We don't want to train doctors that way" - says a nameless physician spokesman, as if somehow my speech will cause an exodus of doctors leaving the field and cause mass destruction to our healthcare system.

Is the phrase “physician entrepreneur” an oxymoron?

Becoming an entrepreneur, does not necessarily means quitting your day job.  What it does give you is more choices of what you want to do in your life.  I know many entrepreneurs who still maintain a partial or even full practice, yet are enriched with the challenges and rewards that being one brings.

Now being an entrepreneur is obviously not without its risks. If you have ever watched the ABC Show “Shark Tank”, you will see evidence of everyday inventors who have spent their life savings on creating products, and later finding out the hard way that no one else would want to buy it.

Some think being an entrepreneur requires you to buy a business or franchise.  One couple I have been consulting with recently took over a jewelry business.  They rent store space, hired employees and pay massive overhead.  They take turns working at a store for 12 hours a day, including weekends, while still working their current job. Although they are now making a profit, they have in a sense “bought a second job”.

Many of the above examples, could have been solved by testing out ideas and products using the internet first.  The internet is the greatest level playing field we could every have.  It allows you to reach people in a cost-effective manner in almost any demographic, occupation, or niche market.  My client could have created a website selling jewelry, hired a virtual assistant to run and take orders, and avoid the extra financial costs of running a “brick and mortar” store.

And if you feel you do not have the technical knowhow in building a website, sometimes you don’t even need one! I recently had a great conversation with a radiologist who I helped get his first ebook onto Amazon.  In a short time period, he averages about 10 sales a day, and gets a nice check each month. The best part is he only had to create it once, but it is on a topic that is “evergreen”, content that will always be relevant,  where we both expect sales to continue for years to come.  He already has plans of creating five related books in this field by the end of the year now and building a nice nest egg for him and his family.

Becoming an entrepreneur opens you up to more business models and different ways of thinking. As doctors, generally we only make more money by seeing more patients.  However through the internet, you have the ability to create and launch products such as ebooks, apps, information products, newsletters, subscription sites, and home study online courses where it is created once and get paid on a regular basis. If the only way you are generating revenue is by seeing more patients, it is time to open and consider different avenues of revenue.

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