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Entries by Jeff, Freelance MD (120)

Thursday
Jul212011

I Don’t Want to Eat Your Vomit

Are you just regurgitating what everyone else is saying?

Via Zen Punk Marketing

Regurgitating the same old wisdom is a problem for a lot of advice blogs (and podcasts), whether the topic is marketing, fiction writing, motorcycle safety or parenting.

“Build your business through relationships.” “Show, don’t tell.” “Point your chin in the direction you want the motorcycle to go.” “Don’t allow your toddlers to play with live hand grenades.”

It’s so easy to write a post on a topic that has been done to death. And I am guilty of this, too, at times. Let me tell you, regurgitating the same old wisdom we’ve heard multiple times from other sources is no way to market. It doesn’t encourage readers to stick around.

So how do you break out of this trap? How do you come up with original ideas that are genuinely helpful?

Well, I’m not going to tell you. Because then I would just be regurgitating someone else’s wisdom. And I know you don’t want to eat my vomit.

So where can you turn to get some origionality back?

Most of what keeps us uninteresting boils down to conformity, consistency, shared values, and yes, thinking about things the same way everyone else does. There’s nothing wrong with that necessarily, but if you can mentally accept that it’s actually nothing more than groupthink that helps a society function, you can then give yourself permission to turn everything that’s accepted upside down and shake out the illusions.

One way to view creative thinking is to look at it as a destructive force. You’re tearing away the often arbitrary rules that others have set for you, and asking either “why” or “why not” whenever confronted with the way “everyone” does things.

This is easier said than done, since people will often defend the rules they follow even in the face of evidence that the rule doesn’t work. People love to celebrate rebels like Richard Branson, but few seem brave enough to emulate him. Quit worshipping rule breakers and start breaking some rules.

If you'd like to learn from some rule breakers, here will be plenty at the Medical Fusion Conference

Thursday
Jul212011

Physician Startups & Hemorrhoid Rap: Or Why I Want To Leave Clinical Medicine...

Monday
Jul182011

Botox Training Course

Botox Training MD CourseBotox Training MD has slashed thier Botox training course membership for a limited time.

I'm not sure if this is just a temporary discount or a new pricing strategy but if you're in need of some botox or filler training this would be a great opportunity to snag all of this at a fantastic deal.

Check out what's included in this offer:

As A Botox Training MD Member You'll Have Access To Everything You Need To Know To Add High-Profit Botox & Dermal Filler Treatments To Your Practice:

  • Hands-On Botox & Filler Training Videos: Learn how to perform all common Botox and dermal filler treatments with 11 detailed video overviews and demonstrations; Brow lifting, crows feet, gummy smile, smile lift, lower face treatments and more!
  • Comprehensive Training & Resource Guides: Illustrated PDF treatment guides showing exactly how each treatment is performed and how it can be modified for the best results. Resource Guides show you where to find the best deals on products and services to grow your cosmetic practice, from legal services to marketing resources.
  • Insider Secrets From Experts: 5 interviews with physician experts that are already raking in cash that give you insider info on exactly what works; marketing, consultations, up-selling, pricing and more! Our experts spill the beans on everything from perfecting your consultation, to training your staff, to exactly how to prevent unhappy patients. These interviews give you access to information you can't get ANYWHERE else and are easily worth the membership all by themselves.
  • 5 Special Bonus Products: Q&A sessions, patient marketing tips, consent forms, before and after pictures for your use, and the special Ultimate Botox Guide, a 35 page patient marketing eBook to distribute to your existing or prospective clients to position yourself as the expert in your market!
  • FREE Botox Marketing Mini-Course: Just ask to be notified above (you don't have to by anything) and we'll send you a free mini-course on marketing your new cosmetic services! You'll find out how to set up your legal structure, where to outsource and where to do-it-yourself, and how to train your staff. It's completely free and without any obligation!

See the training course here: Botox Training MD

Monday
Jun202011

15 Blogs, Websites & Message Boards For Physician’s Assistants

By Lois Hughes PA-C

Several publications predict the job opportunities for physician’s assistants to grow dramatically in the coming years. Doctors need assistants for the baby boomer generation, whether it’s for physical therapy or aide in the doctor’s office. Take your time researching accredited learning institutions online and in your area to find a program that fits your schedule and works with your lifestyle.

Top Blogs and Websites for Physician Assistants

These blogs and websites will give you a look at how to enroll in a quality physician’s assistant program and what to expect once you’re on the job.

  1. Physician Assistant Path This blog thoroughly explains the different jobs a physician’s assistant can have. Because laws vary state by state, it’s essential to read different physician assistant blogs to get an idea of the pre-requisites and certifications needed by a PA in your area .
  2. American Academy of Physician’s Assistants This blog of the AAPA explains physician’s assistant online degrees, plus the training and certification you’ll need in your state. .
  3. Physician Assistant Site One of the many things you’ll learn at this blog is the list of top 20 schools for being a physician assistant. While there’s no formal ranking for this department, this list takes into account the size of the physician assistant program at these universities and colleges. At some learning institutions, the physician assistant program is referred to as doctor’s assistant.
  4. Cert Physician Assistant If you’re just beginning your journey at becoming a physician assistant, this blog is a great place to start. It goes into depth regarding the day-to-day duties of a physician assistant and talks about the re-certification process which takes place every two years after becoming a physician assistant.
  5. Princeton Review – Physician Assistant This career section of the Princeton Review gives you a look at what you’ll experience on the job. Physician assistants have a round of clinicals and takes a look at the many careers you can have as a physician assistant such as nursing or a lab tech.
  6. YouTube – Career Spotlight: Physician Assistant This video shows you what being a physician assistant entails. PAs practice medicine, but do it under the supervision of a MD. This video also breaks down the differences between a PA and nurse practitioner.
  7. Health Policy Wonk This brilliant and informative blog delves into health politics. It’s an interesting look at the life of a PA working as an independent health policy analyst. For PAs seeking their doctoral degrees, this site is a must-read.
  8. Kevin MD This well-respected medical site talks industry news and the changes that are taking place that may affect the doctor/physician assistant relationship. A recent industry name change for the position, referring to physician assistant as physician associates has caused a buzz at online medical communities.
  9. Life of a PA Whether you’re looking for how clinicals work or what to expect in rotations after you’ve found a job, this blog is one of the best on the web for understanding what a PA does every day. The blogger does a great job of showing you how being a PA works and occasionally posts jobs.
  10. Physician Assistant Blog Before enrolling in a PA program, this site suggests having some medical background, as well as BA. In most cases, this BA will be in a science, but those with a bachelor of arts can also apply for a PA program.

Physician’s Assistant Message Boards and Forums

Interact with other physician’s assistants at these message boards and forums. Learn about sitting for your exams and how to go about the job hunt in your area of expertise.

  1. Physician Assistant Forum This message board has separate forums for those already practicing and those in residency or just beginning training. There’s also a job board that posts physician assistant opportunities across the country.
  2. Student Doctor This site has sections for traditional and non-traditional students. MDs and physician assistants chat about internships, residency, certification exams and studying. This is a very active forum that deserves a look if you aren’t sure what to expect when attending a PA program.
  3. Clinical Advisor This forum is packed with information for the PA to continue learning post-school. The job board is helpful for those looking for a position and the site also talks about landing a job after working your clinicals and making your face familiar to doctors in your area.
  4. Healthboards No matter what the discussion is, you can bet the members at this site will weigh in. These busy forums are aimed at everyone in the medical community. For the PA who is already working with patients daily, this board is an invaluable resource.
  5. Chat Medical This message board has been going strong for a few years and continues to grow. The forum for physician assistants is active, but remember you must register to be able to read and browse this site.

A career as a physician’s assistant is a rewarding position that allows compassionate interaction with patients. The key is to find an accredited program and getting certification in any specialized area. Most physician assistant program takes a little over two years to complete, but you can also obtain a bachelor’s or master’s degree in this area. Regardless of what training and degrees you have, all aspiring physician assistants take the same certification exam that allows them to practice and work with doctors.

Lois Hughes is a PA-C and blogs at http://www.howtobecomeaphysicianassistant.org

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Saturday
Jun182011

Visualize Your LinkedIn Network

LinkedIn Network Map

Visualizing your business network can give you some interesting insights about where your connections are.

This is a map of my personal network on LinkedIn. (You'll see me in the middle there.)

What I find most interesting is that large blue mass to the the left. Those links are to individuals who are entrepreneurs, angel investors and startup guys. The green links are the same but differ in location from what I can see. The pinkish links to the right are my current connections through Freelance MD.

If you're looking for a nonclinical job or building any business on the side, your business network is the place you'll start.

Join the Freelance MD Group on LinkedIn here

Get your own LinkedIn network map here

Friday
Jun102011

Storytelling & Presentations

If you're going to be a thought leader, you must convince.

If you're ever in the position of giving a presentation or of convincing an audience - even of one - of your position, you'll want to learn how to tell a tale. Storytelling is a cornerstone of any good presentation and learning to convince others of your point is a necessity.

Duarte Design is the force behind a host of powerful presentations. (If you're ever putting together a presentation you should take a look at how the great ones are built.)

More advice on how to present. Guy Kawasaki is a well know speaker and author and nails it with his 10 - 20 - 30 rule.

Friday
Jun102011

Pam Wible's Using Youtube To Promote Ideal Medical Care

Dr. Pam Wible's casting a long shadow by using Youtube to get her message out about community design and involvement with healthcare's many issues.

Here are some of Pams videos.

Click to read more ...

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